Position Overview & Specifications
Kantar is the world’s leading data, insights and consulting company and our Profiles colleagues are the experts in helping clients connect with people. Leading the way in things like survey design, sampling, profiling, data integration and activation for programmatic campaigns, their access to 88 million research-ready respondents enables our clients to build rich profiles of their target audience and access immediately actionable data.
Job Details
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique, and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
At Profiles, we start with 100% quality sources, add in advanced technology, and finish with a generous helping of expertise. This is why more than 2,000 brands trust us for our decades of experience and we are proud to have:
- Proven track record for building higher quality panels and superior sampling engines
- Award-winning expertise on blending samples and managing fieldwork
- Exclusive access to proprietary tools for faster, efficient data collection
- Engaged panellists who consider us industry-leaders in their NPS and Trustpilot scores
- Patented methods for detecting and preventing fraud
- Established relationships with world-leading publishers and data suppliers
- A ‘start-up’ atmosphere in which you can make a big impact and get credit for it.
- The chance to learn all aspects of the business and to influence the decision-making process.
- The opportunity to network and learn from highly experienced, senior members of our teams from across the business, globally.
- Develop and maintain ongoing client/account relationships
- Complete client account plans with the relevant Profiles Commercial Directors which is regularly reviewed and updated and shared with all members of the client team
- Present company credentials to the client to help ensure that all are up to date on Profiles’ products and services
- Analyse and understand the clients and their customer needs
- Provide knowledge of Profiles panel and feasibility / pricing approach to the client and their project managers/client servicing managers
- Identify gaps in client service processes (both Business Development and Client Operations) and recommend improvements.
- Train and develop the client on agreed processes and procedures for the efficient running of projects
- Work on client briefs to ensure that teams add value to the research design and that the proposals are accurately turned around within a mutually agreed timescale
- Communicate with the relevant Account Directors on the proposals
- Work to make the projects (trackers and ad hoc studies) profitable and look to ensure that external suppliers are used only when required
- Work closely with the Account Directors to ensure financial targets are met
- Work closely with clients and Profiles Commercial and Operational Directors to help improve the sales forecasting and scheduling process
- Work with clients on any joint new product development ideas and agreeing the pricing and operational approach with the relevant teams
- Provide regular commentary on the competitive environment in market
- Account management experience in a similar role, within market research or SaaS environment
- Ability to successfully handle client expectations whilst maintaining this good relationship
- Experience of leading multiple projects and working in a fast-paced environment
- Ability to develop rapport with clients and maintain strong working relationships
- Ability to critically evaluate information with an open mind and bringing together others’ perspectives, ensuring solutions align to the strategic drivers
- Ability to motivate change by anticipating future stakeholder/team needs and ability to frame ideas with simplicity to support teams and clients
- Excellent communication skills, both verbal and written
- Skilled with Microsoft: Word, Excel, Outlook, PowerPoint
- Experience working in sales organisations to achieve and exceed their sales goals
- Skilled negotiator and able to negotiate or mediate discussions effectively, making concessions while accomplishing goals and protecting mutual interests
- Skilled at working proactively, with the ability to meet deadlines, possessing strong time management