SaaS Marketing Manager - Demand Generation

SaaS Marketing Manager - Demand Generation
London (flexible working with 2 days in the office)
55-65k Base + Bonus + Great Benefits

This fast-growing company is taking eLearning to another level. Through its scalable learning experience platform, this exciting company allows users to create, manage and measure their learning development. Data-driven and heavy on analytics, their platform is driving education across multiple sectors and services and continues to grow at a phenomenal rate. To meet expectations, they now have an exciting opening in London for an experienced Demand Generation / SaaS Marketing Manager.

As a Demand Generation / Marketing Manager, you will:

• Build awareness and drive pipelines and revenue
• Utilise content, paid social, podcasts, video, and events
• Take ownership of demand generation strategy and execution
• Design and execute data-led campaigns to drive success
• Improve efficiencies and drive conversions by optimising the buyer’s journey
• Collate and deliver regular performance reports and optimise for continuous improvement
• Measure yourself on revenue growth

Marketing Manager applicants will demonstrate the following skills, traits, and experience:

• Degree level education with 5 years B2B SaaS digital marketing experience (demand generation preferred)
• Multi-channel marketing (SEO, SEM, PPC, Owned, etc.)
• ABM go-to-market strategies
• Strong writing and communication skills
• Persuasive copywriting
• Data-driven
• Highly analytical
• HubSpot
• Strategic and tactical

The successful Demand Generation Marketing Manager can expect:

• A base salary circa 55-65k
• Discretionary bonuses
• Healthcare/dental
• Pension
• Hybrid working
• Numerous incentives and a solid team culture

The Certus Recruitment Group is an established and experienced specialist consultancy providing sales, marketing, and IT recruitment services to the business community throughout the UK, Europe, North America, and Australia.