Position Overview & Specifications
The role
We are looking to hire a Senior Editor Womenswear to join our Content team in either London or South Africa on a 12-month fixed-term, maternity cover basis.
Working at WGSN
Together, we create tomorrow
A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
Role overview
We're looking for a Senior Womenswear Specialist who has proven experience to join our Content team as a Maternity Leave cover on a fixed-term contract for 12-months. The role can be based out of the following locations – London or South Africa.
You will be required to write industry reports as they relate to the global commercial fashion market. With an innate understanding of Womenswear, you will be articulate in written English and visual communication. Being highly skilled in interpreting the womenswear market, you are sought out internally and externally, as a trusted industry expert. As a Senior Strategist you will contribute to and manage projects, providing direction in your area of expertise by building and maintaining strong, and global cross-department relationships. You will feed into your department’s global content strategy and supervise content creation from more junior members of the team.
You will have a strong knowledge of women’s fashion trends, new product development and sustainability, and have an understanding of the role data and analytics plays in commercial success. You will produce reports identifying product opportunities for WGSN’s design and buying clients at an item and category level using a combination of image research and WGSN’s proprietary data sets across ecommerce and social media.
You will have had a fashion design or buying education within womenswear apparel and be able to take that knowledge and use it to comment confidently on the implications of apparel trends across multiple product categories.
This role sits at a level that is equivalent to an in-brand senior womenswear designer.
The team
You will be part of a dynamic and high performing womenswear team made up of very talented people who have one goal in common - to be the proudest WGSN brand ambassadors.
Key accountabilities
- Researching and creating solution-driven content, showing a clear understanding of client needs across the womenswear category. Delivering this content in either written, visual or video format.
- Collaborating with other content departments, you will support the acting Head of Womenswear with content direction for Womenswear across the global WGSN platforms & channels.
- Supporting the acting Head of Womenswear to maintain a strong working relationship with Global Content, Content Operations, Sales, Marketing and Product Development.
- Supporting the acting Head of Womenswear in delivering content direction and supervision for junior team members. Editing and peer reviewing strategist content as directed by Acting Head of Womenswear, consistently raising the quality of work within the Womenswear team, whilst aligning with in-house editorial guidelines.
- Taking a lead in team meetings when required, putting forward new ideas and suggestions for content creation, report processes and formats.
- Representing Womenswear for WGSN at client facing meetings, tradeshows & events and media engagements. Maintaining a high degree of confidence and being able to showcase a visible presence with limited preparation and/or little notice.
- Keeping abreast of client needs across the globe to better understand their challenges, alongside tracking changes within the industry to anticipate these needs.
- Sourcing and commissioning international freelancers and editing their content.
- Research and develop macro and micro trends as part of a designated forecast team, actively contributing to the content direction for WGSN Trend Days.
- Forecasting and tracking market trends using quantitative and qualitative data within all markets, demographics, and regions.
- Collaborate beyond the direct womenswear department to build knowledge within the wider Fashion Content team.
- Delivering traffic growth by consistently evaluating internal data and client feedback to improve P&G content standards and relevance.
- Travel nationally and internationally to cover industry trade shows, conferences and other events when required.
- Provide quotes for press and broadcast media as required.
- Work with the consultancy arm, Mindset to work and deliver projects and workshops to clients when required.
- Proven career experience within the womenswear market with a background in trend forecasting, design or buying, demonstrating a deep understanding of the apparel industry across design, buying, textile innovation and lifestyle drivers.
- Exceptional knowledge of the global womenswear market from premium to commercial trends across fashion and lifestyle product areas, and the ability to pin-point trends that will have a great impact.
- Expert level of experience in writing, editing and reporting through an extensive career path within design, buying or content creation.
- Good standard of written English.
- Good understanding of how macro and micro trends and social media platforms are impacting Womenswear output within the apparel industry.
- An expert understanding of the role data and analytics plays in commercial success, with the ability to pinpoint trends that will impact the market.
- Ability to take ownership of personal assignments, prioritise workload and support other members of team.
- Ability to manage your own time effectively to meet exacting content deadlines.
- Excellent organisation, communication and collaboration skills with the ability to work within an international team to ensure production standards, reports or outputs are of a consistently high standard and submitted on time.
- Willing to invest time to build strong working relationships with the wider content team as well as sales, client services and marketing.
- Management experience.
- Technical skills: Adobe Creative Suite, Microsoft Office, Google Workspace.
- Focus: we ruthlessly prioritise and always keep things simple
- All in: once we commit we deliver, with a clear focus on outcome
- Trustworthiness, transparency & openness: transparency inspires trust & empowers
- Be creative: we are smart, pro-active innovators
- Facts: we always use data & insight to inform our work
- Empathy: we can be relied upon for fairness and consideration
- No silos: one team, one face, one reputation
- 25 days of holiday per year - with an option to buy/ sell up to 5 days
- Pension, Life Assurance and Income Protection
- Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness, and the Ascential Shares Scheme – opt in
- Employee assistance programme, season ticket loans and cycle to work scheme
- Volunteering opportunities and charitable giving options
- Great learning and development opportunities.